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Cool, a writer who
writes about writing...
Articles and insights on creativity, copywriting and business.
Creativity
A load of crystal balls: why trend forecasting is a waste of time
Choosing creativity over naivety
Copywriting
Why is it so difficult to find a good copywriter?
Excellence isn't easy to find
Copywriting
How an advertising copywriter can help your brand grow
A professional touch matters
Business
The one mistake that all first time freelancers make
Pick a niche and run with it
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