NUI

The Maynooth Effect

Agency Resource

Bringing the unique benefits of being a student at NUI Maynooth to life.

With tens of thousands of alumni, NUI Maynooth had made a significant impact in a range of industries. But somehow, they were still lagging behind in the league tables of Irish universities. They needed a campaign that would capture people's attention, and show them there's much more ahead of them with a NUI degree.

CHALLENGE

NUI Maynooth was struggling against Ireland's two largest universities, and wanted to generate more interest in a new generation of school-leavers.

SOLUTION

We decided to put 'The Maynooth Effect' on display for all to see. A series of real-life alumni stories that showed how far a hard-working young person could go, with a degree from NUI Maynooth.

RESULTS

A significant increase in school-leaver applications, and a campaign that got the attention of parents, students and schools alike.

AGENCY: Rothco / Droga5 Dublin
DIRECTOR: Richard Chaney
PROD CO:
Pihahna Bar

Heading

Bringing the unique benefits of being a student at NUI Maynooth to life.

With tens of thousands of alumni, NUI Maynooth had made a significant impact in a range of industries. But somehow, they were still lagging behind in the league tables of Irish universities. They needed a campaign that would capture people's attention, and show them there's much more ahead of them with a NUI degree.

CHALLENGE

NUI Maynooth was struggling against Ireland's two largest universities, and wanted to generate more interest in a new generation of school-leavers.

SOLUTION

We decided to put 'The Maynooth Effect' on display for all to see. A series of real-life alumni stories that showed how far a hard-working young person could go, with a degree from NUI Maynooth.

RESULTS

A significant increase in school-leaver applications, and a campaign that got the attention of parents, students and schools alike.

AGENCY: Rothco / Droga5 Dublin
DIRECTOR: Richard Chaney
PROD CO:
Pihahna Bar

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