Bringing the unique benefits of being a student at NUI Maynooth to life
With tens of thousands of alumni, students from NUI Maynooth have had a significant impact on the world, across a range of industries. Despite this, the university itself was lagging behind others in the league tables of Irish universities. They needed a campaign that would show potential students that there's much more ahead of them with a degree from NUI Maynooth.
NUI Maynooth was struggling against Ireland's two largest universities, and needed to generate real interest in a new generation of young people.
Opening a few minds... By coining the term 'The Maynooth Effect’, and putting it on display for all to see, we dramatized a series of real-life alumni stories and showed how far a hard-working young person could go, with a degree from NUI Maynooth.
A significant increase in applications, and a campaign that captured the attention of parents, students and schools alike.
AGENCY: Rothco / Droga5 Dublin
DIRECTOR: Richard Chaney
PROD CO: Piranha Bar