Bringing the unique benefits of being a student at NUI Maynooth to life.
With tens of thousands of alumni, NUI Maynooth had made a significant impact in a range of industries. But somehow, they were still lagging behind in the league tables of Irish universities. They needed a campaign that would capture people's attention, and show them there's much more ahead of them with a NUI degree.
CHALLENGE
NUI Maynooth was struggling against Ireland's two largest universities, and wanted to generate more interest in a new generation of school-leavers.
SOLUTION
We decided to put 'The Maynooth Effect' on display for all to see. A series of real-life alumni stories that showed how far a hard-working young person could go, with a degree from NUI Maynooth.
RESULTS
A significant increase in school-leaver applications, and a campaign that got the attention of parents, students and schools alike.
AGENCY: Rothco / Droga5 Dublin
DIRECTOR: Richard Chaney
PROD CO: Pihahna Bar
Bringing the unique benefits of being a student at NUI Maynooth to life.
With tens of thousands of alumni, NUI Maynooth had made a significant impact in a range of industries. But somehow, they were still lagging behind in the league tables of Irish universities. They needed a campaign that would capture people's attention, and show them there's much more ahead of them with a NUI degree.
CHALLENGE
NUI Maynooth was struggling against Ireland's two largest universities, and wanted to generate more interest in a new generation of school-leavers.
SOLUTION
We decided to put 'The Maynooth Effect' on display for all to see. A series of real-life alumni stories that showed how far a hard-working young person could go, with a degree from NUI Maynooth.
RESULTS
A significant increase in school-leaver applications, and a campaign that got the attention of parents, students and schools alike.
AGENCY: Rothco / Droga5 Dublin
DIRECTOR: Richard Chaney
PROD CO: Pihahna Bar
Freelance copywriter working with agencies, brands and startups.
