Redbreast

#PassItOn

Client Project

Giving a friendly voice to an already familiar face

Redbreast is one of the world’s most celebrated whiskeys, with a slew of awards under their… uh, wings. But they wanted to grow awareness of their stellar brand among a new audience, ideally by speaking more directly to the unique quality of their product.

CHALLENGE

Getting the rare charm of the brand to a new audience, without losing touch of its humble and fun-loving Irish roots.

SOLUTION

Giving voice to their award-winning whiskey, and bringing the iconic robin from their world-famous label to life.

RESULTS

Introducing a new generation of whiskey drinkers to Redbreasts' hard-won reputation for craft and excellence in whiskey-making.

AGENCY: The Public House

Client Project

Giving a friendly voice to an already familiar face

Redbreast is one of the world’s most celebrated whiskeys, with a slew of awards under their… uh, wings. But they wanted to grow awareness of their stellar brand among a new audience, ideally by speaking more directly to the unique quality of their product.

CHALLENGE

Getting the rare charm of the brand to a new audience, without losing touch of its humble and fun-loving Irish roots.

SOLUTION

Giving voice to their award-winning whiskey, and bringing the iconic robin from their world-famous label to life.

RESULTS

Introducing a new generation of whiskey drinkers to Redbreasts' hard-won reputation for craft and excellence in whiskey-making.

AGENCY: The Public House

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