Giving a friendly voice to an already familiar face
Redbreast is one of the world’s most celebrated whiskeys, with a slew of awards under their… uh, wings. But they wanted to grow awareness of their stellar brand among a new audience, ideally by speaking more directly to the unique quality of their product.
CHALLENGE
Getting the rare charm of the brand to a new audience, without losing touch of its humble and fun-loving Irish roots.
SOLUTION
Giving voice to their award-winning whiskey, and bringing the iconic robin from their world-famous label to life.
RESULTS
Introducing a new generation of whiskey drinkers to Redbreasts' hard-won reputation for craft and excellence in whiskey-making.
AGENCY: The Public House
Giving a friendly voice to an already familiar face
Redbreast is one of the world’s most celebrated whiskeys, with a slew of awards under their… uh, wings. But they wanted to grow awareness of their stellar brand among a new audience, ideally by speaking more directly to the unique quality of their product.
CHALLENGE
Getting the rare charm of the brand to a new audience, without losing touch of its humble and fun-loving Irish roots.
SOLUTION
Giving voice to their award-winning whiskey, and bringing the iconic robin from their world-famous label to life.
RESULTS
Introducing a new generation of whiskey drinkers to Redbreasts' hard-won reputation for craft and excellence in whiskey-making.
AGENCY: The Public House
Freelance copywriter working with agencies, brands and startups.
