Introducing a brand new, friendly voice to an already familiar face
Redbreast is one of the world’s most celebrated whiskeys, with a slew of awards under their… uh, wings. They wanted to grow awareness of their stellar brand with a new audience, by speaking more directly to the unique quality of their product.
CHALLENGE
Creating a campaign for one of the most awarded whiskeys in the world, speaking to it's unique Irish charms, and without losing touch with its humble and fun-loving Irish roots.
SOLUTION
Bringing the iconic robin from their world-famous label to life.
RESULTS
Bringing Redbreast’s quiet (and quietly confident) namesake to life. By giving their famous robin his own characterful persona, we helped bring their hard-won reputation to a new generation of whiskey drinkers.
AGENCY: The Public House
Introducing a brand new, friendly voice to an already familiar face
Redbreast is one of the world’s most celebrated whiskeys, with a slew of awards under their… uh, wings. They wanted to grow awareness of their stellar brand with a new audience, by speaking more directly to the unique quality of their product.
CHALLENGE
Creating a campaign for one of the most awarded whiskeys in the world, speaking to it's unique Irish charms, and without losing touch with its humble and fun-loving Irish roots.
SOLUTION
Bringing the iconic robin from their world-famous label to life.
RESULTS
Bringing Redbreast’s quiet (and quietly confident) namesake to life. By giving their famous robin his own characterful persona, we helped bring their hard-won reputation to a new generation of whiskey drinkers.
AGENCY: The Public House
Freelance copywriter working with agencies, brands and startups.
