When it comes to health insurance, there can only be one true ‘authority’. Sorry Dad...
The Health Insurance Authority of Ireland is there to help. Their role is to keep the public informed, helping them to navigate the confusing world of health cover. Unfortunately, not many people know they exist… They needed a campaign that would help them stick in peoples’ memory as the only authority on the topic of health insurance in Ireland.
CHALLENGE
Establishing the HIA as the one true authority on health insurance.
SOLUTION
Tackling the best known ‘self-appointed authority’... Irish Dads consider themselves to be experts on everything, but even they have their limits.
RESULTS
A popular TV and print campaign, with an enduring tagline. The campaign generated increased awareness for the HIA by taking a simple cultural insight and spinning it into a fun and entertaining body of work.
AGENCY: TBWA\Dublin
DIRECTOR: Matthieu Chardon
PROD CO: Bolt!
When it comes to health insurance, there can only be one true ‘authority’. Sorry Dad...
The Health Insurance Authority of Ireland is there to help. Their role is to keep the public informed, helping them to navigate the confusing world of health cover. Unfortunately, not many people know they exist… They needed a campaign that would help them stick in peoples’ memory as the only authority on the topic of health insurance in Ireland.
CHALLENGE
Establishing the HIA as the one true authority on health insurance.
SOLUTION
Tackling the best known ‘self-appointed authority’... Irish Dads consider themselves to be experts on everything, but even they have their limits.
RESULTS
A popular TV and print campaign, with an enduring tagline. The campaign generated increased awareness for the HIA by taking a simple cultural insight and spinning it into a fun and entertaining body of work.
AGENCY: TBWA\Dublin
DIRECTOR: Matthieu Chardon
PROD CO: Bolt!
Freelance copywriter working with agencies, brands and startups.
