Jameson

Embrace the Orange

Agency Resource

The biggest name in whiskey doesn't need an introduction. But their new orange flavor might.

Jameson is the world's most famous whiskey. Green bottles, and the epitome of Irishness, 'orange' is probably the last word you would associate which them. We were tasked with changing that a little...

CHALLENGE

Jameson were looking for an engaging, impactful way to bring their newest product to market, that also captured the curious, adventurous spirit of the drink itself.

SOLUTION

A journey with an unexpected twist. Starting with an unexpected splash of orange, we follow our lead character as she strolls through the city, embracing orange at every turn and simply seeing where it takes her.

RESULTS

Your average weekend stroll (with a twist of something new).

AGENCY: TBWA\Dublin
DIRECTOR: Ian Power
PROD CO: Butter

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The biggest name in whiskey doesn't need an introduction. But their new orange flavor might.

Jameson is the world's most famous whiskey. Green bottles, and the epitome of Irishness, 'orange' is probably the last word you would associate which them. We were tasked with changing that a little...

CHALLENGE

Jameson were looking for an engaging, impactful way to bring their newest product to market, that also captured the curious, adventurous spirit of the drink itself.

SOLUTION

A journey with an unexpected twist. Starting with an unexpected splash of orange, we follow our lead character as she strolls through the city, embracing orange at every turn and simply seeing where it takes her.

RESULTS

Your average weekend stroll (with a twist of something new).

AGENCY: TBWA\Dublin
DIRECTOR: Ian Power
PROD CO: Butter

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