ABOUT

Trusted by the best

12+ years' working with creative agencies in the USA, EU and Ireland
A profile image of Enda Mac Nally, Freelance Copywriter to creative agencies globally
Agency life is tough enough without unreliable freelancers in the mix.

I know what it's like... you’re juggling five things at once, the deadline's looming, three people call in sick and your clients' expectations didn’t get the memo.

You don't need more headaches...

You need someone who thinks strategically, plugs in quick and doesn't need hand-holding.

Sounds a lot like me, to be honest. I bring strategic thinking and take real ownership of the work.

I’m easy to work with, hard to spook, and make your life less hellish in general. Whether you’re trying to win a pitch, sell a crazy idea, or just get through a mountain of work without going crazy yourself, I can help.

So... when do we start?

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Self-employed since 2016
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90% repeat clients
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Clients from Ireland, USA, CH, EU & UK

My career, in 52 seconds:

My clients hate me...

“Enda really is a pleasure to work with,”

Des Creedon

TBWA\Dublin

"Helped us manage a few very difficult months,"

Colin Hart

The Public House

"Made our content more human and expressive,"

Gabriel Hitt

Nasdaq

FAQs

Frequently asked, and frequently answered:

What is your hourly rate?

I never charge hourly.

The outcome of the project we’re working on is my sole concern, and focusing too much on the clock would prevent us both from shipping our best work.

For agencies, I charge a flat day rate.

For brands, I charge a flat project fee.

If you have a project you would like to discuss, I can present some options on a sliding scale, so you can be happy with the full cost of the work before committing to the project. I do however operate a project minimum fee, and do not accept jobs with budgets below this threshold.

Where are you based?

I operate a limited liability company based in Ireland. I spend a lot of my time in Europe, and work with clients in the US, UK, EU and other English-speaking markets.

Can you work with us in-person?

I work remotely by default, but depending on the scope, duration and requirements of the project, can be available in-person on a limited basis. This would mostly be for key meetings, pitches, video or photo shoots and to discuss more delicate aspects of the project at hand.

What kind of 'copywriting' do you do?

I specialize in creative problem-solving for businesses, including developing 360° creative campaigns. This means big, bold, creative ideas meant to stick in peoples’ minds and change their behavior.

I also specialize in writing emotional scripts to move people- whether it’s to laughter or to tears. Turning creativity to an objective outcome.I am not the kind of copywriter who writes blogs, articles, or develops SEO copy.

I have an ad agency background, and focus more squarely on developing creative campaigns and negotiating larger projects through copy, graphics and visual storytelling.

Are there projects you won't do?

I'm glad you asked.

Yes.

The main projects I won’t take on are 'naming' projects- anything that requires coming up with potential names for a new product or service.

I'll be totally honest with you- there's nothing I hate more.

Over the past decade, I’ve been lucky enough to try my hand at all sorts of creative work. Naming projects have consistently been the least enjoyable, the least rewarding and the least fulfilling.

The reason? They’re simply too subjective.

There is no ‘right answer’ to coming up with a new name for a product. I prefer to focus more squarely on problem-solving work where I can bring my precision and acuity to bear.

Let's work together

Reach out to see if we’re a good fit
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