Glanbia Ireland were about to unveil a brand new identity, and needed help to bring it to life
As one of the world's largest distributors of dairy and grain products, Glanbia Ireland was set to rebrand as ‘Tirlán’; a change that would reflect their commitment to sustainability in line with the worlds’ changing needs. This rebrand was an important step in establishing the future vision of the co-operative, which is co-owned by farming families all throughout Ireland.
We needed to craft website copy that would adhere to a refreshed tone of voice, with a new range of considerations, while also reassuring those familiar with the Glanbia brand that the same fundamental quality and strength of relationships would carry on.
A clearly articulated vision, set out in honest, human language.
A successful launch, with a new personality to be built on for years to come.