Helping a plant-based frozen food company to articulate their vision of the future
‘Eat more vegetables’ is solid advice. But with a fantastic range of frozen plant-based products, Strong Roots already had that part covered. Where they needed help was in articulating some consumer-facing language, specifically in order to flesh out their Value Proposition Model.
Consulting with a fast-growing company means quickly getting up to speed with their vision, understanding what they have already tried, and sussing out any practical limitations they face. From there, the work required iterating on how best to express their vision in terms simple enough to make it distinct, memorable and unmistakably clear.
A consultation that helped them take deliberate steps towards simplifying their message.
A more streamlined message to communicate their vision to the world.