Iarnród Éireann were making the most laid-back form of transport even more relaxed
Irish Rail wanted to get more people (of all ages) to take the train. By easing prices, they were making the most relaxed form of transport even more relaxed. Too relaxed? Maybe.
CHALLENGE
We needed a succinct way to sum up the experience of rail travel, as well as summing up the pleasure of getting to your destination for less.
SOLUTION
A short trip from A to B via zzzZZZZzzzZZZZZZ.
RESULTS
Increased ticket sales, higher traveler numbers, as well as producing one of the most seen Irish TV ads in recent years.
AGENCY: Publicis Dublin
DIRECTOR: Luke Franklin
PROD CO: Sweet Media
Iarnród Éireann were making the most laid-back form of transport even more relaxed
Irish Rail wanted to get more people (of all ages) to take the train. By easing prices, they were making the most relaxed form of transport even more relaxed. Too relaxed? Maybe.
CHALLENGE
We needed a succinct way to sum up the experience of rail travel, as well as summing up the pleasure of getting to your destination for less.
SOLUTION
A short trip from A to B via zzzZZZZzzzZZZZZZ.
RESULTS
Increased ticket sales, higher traveler numbers, as well as producing one of the most seen Irish TV ads in recent years.
AGENCY: Publicis Dublin
DIRECTOR: Luke Franklin
PROD CO: Sweet Media
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