Making the world’s greatest ideas easier to digest? Great idea.
Blinkist is an app that helps people absorb important ideas faster than ever before. However, they were still having trouble getting the potential benefit of their service across to a wider audience. I helped them to take a new angle on their approach to online marketing.
Breaking through the noise is hard. Doubly so when the benefit of your service is hard to express in simple terms. We had a job on our hands, and it required creatively re-framing the problem.
Taking life-changing ideas, and posing them as questions to the viewer. By distilling the benefits of specific ideas down to a simple ‘what if…’ question, we could hook casual readers into imagining the potential of taking in big insights in bite-size chunks through Blinkist.
Happy clients! My work helped them achieve the highest impression-to-signup ratio of any videos the brand had ever tested in the USA (almost twice as high as the next best-performing video).