Every dark, dramatic new TV show deserves a dark, dramatic teaser
TG4 (Ireland's native language TV station) had a new homegrown TV drama to promote, and wanted to pique the interest of potential viewers. We were tasked with getting them excited for ‘An Bronntanas’ without giving away any spoilers. Easier said than done.
CHALLENGE
Tease the story of a small fishing town that’s soon to be rocked by tension, drama and murder. We needed to create excitement among viewers for Ireland's Irish-language answer to Breaking Bad; showcasing the tone and subject matter (and all in less than 30 seconds).
SOLUTION
One single shot, with mounting tension and growing intrigue throughout.
RESULTS
High viewership for the first episode, and coverage in the national press.
AGENCY: Publicis Dublin
Every dark, dramatic new TV show deserves a dark, dramatic teaser
TG4 (Ireland's native language TV station) had a new homegrown TV drama to promote, and wanted to pique the interest of potential viewers. We were tasked with getting them excited for ‘An Bronntanas’ without giving away any spoilers. Easier said than done.
CHALLENGE
Tease the story of a small fishing town that’s soon to be rocked by tension, drama and murder. We needed to create excitement among viewers for Ireland's Irish-language answer to Breaking Bad; showcasing the tone and subject matter (and all in less than 30 seconds).
SOLUTION
One single shot, with mounting tension and growing intrigue throughout.
RESULTS
High viewership for the first episode, and coverage in the national press.
AGENCY: Publicis Dublin
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