Test-driving a new way to make an explainer video
Safer driving benefits everyone. That’s why No Nonsense was introducing ‘Smart Driver’, a telemetric device designed to measure the safety of your driving, and offering young drivers the chance to reduce their premium in return.
CHALLENGE
We had a great offer on the table, but also had a complex, multi-step process to guide people through. Nothing loses viewer attention faster than a complicated explanation, so we needed to be different in order to stand a chance.
SOLUTION
An explainer video designed to entertain as well as educate.
RESULTS
Thousands of sign ups, high impact and a lot of fun.
AGENCY: Publicis Dublin
Test-driving a new way to make an explainer video
Safer driving benefits everyone. That’s why No Nonsense was introducing ‘Smart Driver’, a telemetric device designed to measure the safety of your driving, and offering young drivers the chance to reduce their premium in return.
CHALLENGE
We had a great offer on the table, but also had a complex, multi-step process to guide people through. Nothing loses viewer attention faster than a complicated explanation, so we needed to be different in order to stand a chance.
SOLUTION
An explainer video designed to entertain as well as educate.
RESULTS
Thousands of sign ups, high impact and a lot of fun.
AGENCY: Publicis Dublin
Freelance copywriter working with agencies, brands and startups.
