Dogs can’t support their less fortunate friends; for that, they need your help
With Christmas approaching, and with hundreds of dogs in need, the ISPCA needed to increase donations in order to help the most vulnerable. With a small budget, but a noble cause, we set out to help them make an impact on behalf of Ireland's animals.
CHALLENGE
People love dogs, but no one wants to see them doing badly. We needed to take another angle to bring their plight to the attention of the public.
SOLUTION
Show a band of plucky, optimistic pups supporting their less fortunate friends, and urge the public to do the same.
RESULTS
Increased donations just in time for Christmas, and a high-impact press campaign executed on a shoestring budget.
AGENCY: Rothco / Droga5 Dublin
Dogs can’t support their less fortunate friends; for that, they need your help
With Christmas approaching, and with hundreds of dogs in need, the ISPCA needed to increase donations in order to help the most vulnerable. With a small budget, but a noble cause, we set out to help them make an impact on behalf of Ireland's animals.
CHALLENGE
People love dogs, but no one wants to see them doing badly. We needed to take another angle to bring their plight to the attention of the public.
SOLUTION
Show a band of plucky, optimistic pups supporting their less fortunate friends, and urge the public to do the same.
RESULTS
Increased donations just in time for Christmas, and a high-impact press campaign executed on a shoestring budget.
AGENCY: Rothco / Droga5 Dublin
Freelance copywriter working with agencies, brands and startups.
