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Moët

THE FIRST EVER CROWD-SOURCED COCKTAIL

To bring more great entertainment to the holiday season, Moët partnered with 21st Century Fox’s “The Greatest Showman” to find innovative ways of connecting with their shared audience.

So, in a first-ever use of Instagram’s “POLLS” feature, we chose to pit a number of ingredients against each other, and let Moët fans shape the world's first crowd-sourced cocktail.

Made with classic ingredients, mixed for now.

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AER LINGUS

‘SMART FLIES AER LINGUS - A JOURNEY’

Aer Lingus wanted to encourage more U.S. visitors to experience all that Ireland has to offer, from the culture to the history to the craic. And with an edit of epic imagery already made by Event Junkies, they just needed a final, poetic touch. After all, nothing says Ireland more than whisper-y, Liam Neeson-esque lines spoken over sweeping shots of green.

There’s no better way to experience Ireland.

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PRIMARY

WE SLEEP BETTER KNOWING YOU DO TOO

Primary Goods make superior bedding. The kind that makes it easy to retire early. I was tasked with writing their core site copy, building an entertaining brand tone of voice, delivering dry technical specifications in such a way that visitors wouldn’t fall asleep themselves. 

Basic essentials, made less basic.

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CLICK TO WATCH VIDEO

RANT NIGHT

WATCH: 'A LOAD OF CRYSTAL BALLS'

In April 2016, I took part in IAPI's annual 'Rant Night'. 

Participants are invited to choose any aspect of their industry that grinds their gears, and vent about it in front of a live studio audience.

I could have chosen anything.
I chose trend forecasting.
Nobody saw it coming.

My glorious opening dance number has sadly been cut to just 12 seconds.